Draper & Maynard garnered great publicity from the Boston Red Sox's visit to Plymouth, but a passing remark from the "Babe" early in the 1916 baseball season would have a more lasting impact on the D&M brand. When a rookie teammate took to the field with a glove emblazoned with Nick the Pointer's likeness, Ruth reportedly remarked, "Gee, you've got one of the Lucky Dog kind." Three years later in 1919, D&M incorporated Ruth's nickname into the company's new trademark, "The Lucky Dog Kind." By the mid-1920's, the company's product line was more recognizable as "Lucky Dog Goods" than it was Draper & Maynard.

Photo of Boston Red Sox players at D&M factory, October, 1916
Babe Ruth far left, photo courtesy Plymouth State University

Boston Globe, October 14, 1916

Photo of Babe Ruth stitching a baseball at D&M factory, October, 1916
Photo courtesy Plymouth State University

D&M Lucky Dog Advertisement, 1920, courtesy Plymouth State University

D&M Lucky Dog Logo, Circa 1921

1916 D&M Spring & Summer Catalog featuring Joe Jackson

1909 D&M Spring & Summer Catalog featuring Cy Young, Legendary Auctions

1921 D&M Advertisement, courtesy Plymouth State University

As the use of protective equipment in football gained acceptance in the early twentieth century, Draper & Maynard increased its line of football goods. In 1907, Draper & Maynard offered two models of football helmets and one football made of imported English leather. By 1924, the D&M line included nine football helmet models and nine domestically sourced and manufactured footballs. Draper & Maynard quickly gained football equipment marketshare from the reigning king of football goods, A.G. Spalding & Bros. of Chicago.

D&M Fall & Winter Catalog, 1916-1917

D&M Helmets, D&M Fall & Winter Catalog, 1923-1924